Creating an app that’s the first of its kind requires an out-of-box approach. AutoApp found it in the “Happiest Place on Earth”.
Although an automotive concierge app and a theme park may seem worlds apart, the fundamentals of what makes Disneyland tick can be invaluable to any business. For a startup like Ignition Labs, this certainly applied when we set out to create AutoApp.
Disneyland is just one of several sources of inspiration when we envisioned AutoApp. For starters, the American theme park was the first of its kind and has managed to maintain its position as an industry benchmark.
Both qualities are something that AutoApp can relate to as well as aspire towards.
Controlling the environment
One important thing we’ve learnt is that part of what makes the Disney ‘magic’ work is to control the environment they operate in as much as possible. From the moment visitors pass through the gates, to the rides they line up for, as well as the gift stores and restaurants they eat at, every detail is designed to create an experience that’s enjoyable as possible. Nothing is left to chance with visual design, curated music, and even certain scents that are pumped into the air to influence a favorable mood.
For AutoApp, controlling the environment we operate in begins with a deep understanding of our processes and customers’ journey. Preparations begin almost as soon as the booking is made on the app. As the booking details include the make and model of the car and the type of service required, the operations team springs into action to match the car with the most appropriate workshop in our network for the type of service needed.
By the time the Service Ambassador arrives to pick up the customer’s car, the workshop slot has been reserved, and in most cases, the required parts are ordered for the repairs or servicing. Throughout the process, the customer receives frequent updates of the job status, giving them peace of mind as their car is being worked on.
Keeping them coming back
Leaving on a good note also sets the wheels in motion for visitors to return to Disneyland for their next vacation.
Likewise, the car return process is a very important part of the customer experience. When the car is returned on time looking in better shape than when it was collected, this tends to leave the customer with a satisfied feeling, and usually leads to AutoApp coming to mind first when the time comes for the next aftersales service. Our track record speaks for itself too, and AutoApp prides itself on its 100% record of five-star reviews on Google and Facebook. After all, nothing spreads like word of mouth.
Disney University, or latterly Disney College, is where its employees known as ‘Cast Members’ and ‘Imagineers’ are trained to continually adapt and learn ever-evolving trends in culture and entertainment to stay relevant.
Likewise, the car industry is also going through a revolutionary period with electrified motoring finding its way into every automotive segment. This is a landscape that AutoApp has to navigate if it is to succeed in the long term. Our EV charging concierge is one such example of the steps we have taken to stay relevant in the fast-changing landscape. For a flat fee, customers can arrange for an AutoApp Service Ambassador to pick up their EV for charging at a nearby SP Group charging station.
While the batteries are being charged, the EV gets a once-over to ensure that the tyres are properly inflated, the lights are in working order, and fluid levels are topped up. Then, for good measure, the interior gets a quick wipe-down with a disinfectant. The car is then returned, fully charged and refreshed from the inside.
Disneyland’s continued success is one that AutoApp aspires to emulate, and even as we move forward, we are also a constant work-in-progress. Our team is always on the lookout for ways to improve our processes and customer experiences, because the customer journey is paramount to us.
So while AutoApp can’t quite take you to the Happiest Place on Earth, we aim to make you feel just as happy while using our app.